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New editorial styled by me for Plaza kvinna with beauty Hanna Sorheim from Mikas. Photography by Pelle Lannefors, make up by Elva Ahlbin, hair by Joe-Yves and fashion assistant Sandra Ekenstam.…
By hilda
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plateau jungle
Just nu sitter jag på tåget på väg till Falköping. Det känns skönt att vara på väg efter en sjukt stressig morgon. Packade i sista minuten och var tvungen att…
By madelenebillman
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CANDY STRIPES
Tee/AMERICAN VINTAGE, skirt/GANNI, bag/CÉLINE at Storm, sunglasses/CÉLINE, sandals/BIRKENSTOCK The weather is seriously hot these days and it’s hard to find anything suitable to wear – as you feel like wearing…
By Funda
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EMBRYOLISSE CC CREAM
CC Cream/EMBRYOLISSE Favorite CC Cream at the moment with SPF 20 from the French pharmacy brand Embryolisse – blurs pores and fine lines, and leaves the skin fresh and natural…
By Funda
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TODAY’S INSPIRATION
Veruschka shot by Henry Clarke for Vogue January 1965.    
By columbine
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Good Times, Bad Times
Top Beyond Retro / Shorts Bikbok / Scarf H&M (old) / Boots Palladium Har äntligen fått till lite bra outfitbilder. I alla fall de första bra bilderna från Grekland. Och…
By madelenebillman
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Pure foods pesto chips
These Pesto Zucchini chips from Just Pure Food is one of my favorite savory snacks out on the market! Dehydrated zucchini rounds seasoned with vegan pesto. The whole bag is…
By eddie
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miami.
By heygia
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BACK IN COPENHAGEN
Top/H&M (men), shorts/WON HUNDRED, sandals/BIRKENSTOCK at Sarenza, bag/CÉLINE at Storm I’m back home after two weeks at the summerhouse and today has been all about work! We finally re-launched LUELLE…
By Funda
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Contributors
Fresh
New Hat
   Shirt-Bikbok/Shorts-Gina Tricot/Hat-Vintimilla Panama Hat/Shoes-Acne/Bracelet-Hermès Got myself a new panama hat for the sunny days we have here. My 8 euro panama hat from Rome last year didn’t last long.
By miuccia
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DRIES VAN NOTEN: MENSWEAR
    pictures via style.com I have always been interested (or maybe it’s turned into somewhat of a fascination) in men’s fashion. Or maybe lack there of. A very wise…
By flowerbombs
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Noir
skirt SANDRO top ZARA bag DKNY heels ZARA Såhär såg jag ut en regnig kväll i Paris!
By viola
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thursday with erika.
lovely day <3
By nataliekarlsson
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JULY LIST
The pre-collections are finally out and I can’t help myself from (yes in the middle of the summer) post some of favorite pieces. Having Françoise Hardy in this vintage Cartier ad and…
By nathalie
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panama.
ett måste i sommargarderoben. a “must have”  in everybody’s summer wardrobe.
By nataliekarlsson
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COVER CRUSH
Latest cover of Vogue Paris with stunning Anna Ewers. Looks like it was a hot shoot..
By emmamattson
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GOTLAND
Today I’m going to Gotland for a long weekend with my friends! It takes only 35 minutes to fly there from Stockholm, but when you land on the island it feels…
By emmamattson
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Clear the mind
Idag dricker jag bara cappuccinos och vill typ bara göra det resten av dagen också. It’s a cappuccino day.
By viola
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Contributors
News
Interview with Jasmin Elfving; Head of Design for Esprit at Ett Hem Hotel in Stockholm
How did you end up at Esprit? Actually Esprit called me a few years ago…
Interview with Alexandra Aronsson – our first beauty blogger
What is your background?  I´ve been working as a freelancing make-up artist/hairstylist for about 12…
Interview Marcus Schuterman – new blogger at Freshnet!
Marcus Schuterman is born in Stockholm but left in 2011 to study International Affairs &…
H&M Summer with Gisele Bundchen
Not many of you can have missed the commercial with Gisele Bundchen singing Heart of…
3 details
The Case Factory has yet again joined forces with 3Details to create the most refined…
Chanel editorial backstage
Columbine Smille Backstage with Chanel from Fashion Networks on Vimeo. In the new issue of…
Best dressed at the Met gala
The annual Costume institute gala is not only the number one event that gathers the fashion…
Harrod´s digital style summit
  We are proud to present our very own Carolina Engman as one of the…
H&M:s new concept store for men
As H&M opened their new concept store for men yesterday, Stockholm´s fashion crowd gathered to…
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Arrivederci Venice! You've been perfect! @louisvuitton #blamefashiontravels #louisvuitton #venice
Dinner date with my lovely @marianicole 👯
This is where shoe dreams come true @louisvuitton #lvsecretplaces #blamefashiontravels #venice
Last night's dinner attire @louisvuitton @baumundpferdgarten and @proenzaschouler #louisvuitton #dinner #blamefashiontravels #venice
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