day 3
The last day of Fashion Week Stockholm is here. We have seen beautiful white tulle, a lot of black leather and creative use of denim. There’s been an impressive amount of…
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Fashion 6 days ago Yasmine Mubarak

At the first day at Stockholm Fashion Week off the runway, the celebrities’ brawled in before everyone els, the Street Style photographers were scooting big hats and the alternative color mafia shined out the signature Scandinavian minimalistic, not to mention sport-fashion brand Björn Borg who took the fashion industry to Långholmen in Stockholm to witness […]

Beauty 6 days ago Alexandra Aronsson

First show out on Stockholm Fashion Week SS16 was Ida Sjöstedt, a personal favorite of mine. It is always a pleasure dreaming away in the girly, bubbly world of Ida. Today was no exception, I loved this collection, I actually think it might be her best on yet! Romantic and flowery but she also brought […]

Fashion 6 days ago Johanna Ekström

The first day of Stockholm Fashion Week has brought to us a variety of styles to choose from and we have selected a few of the most important creations. The 70’s is a clear source of inspiration, and just like on Copenhagen Fashion Week, the colors to choose are mostly white, black and red. Ida Sjöstedt […]

Fashion 7 days ago Johanna Ekström

We collect the most interesting news right now in a nice summary so that you don’t have to chase around the web for updates to stay in the know. Here is what you should know today: Kristen Stewart in New Coco Chanel Movie by Karl Lagerfeld We have talked about Kristen Stwarts close connection to […]

Culture 7 days ago Yasmine Mubarak

With the success Banksy had have creating talked-about modern art with political and social message putting up in the street corners he have now created Dismaland. The castle is derelict and Cinderella’s pumpkin has crashed. Banksy has opened a theme park called Dismaland at a a derelict seaside swimming resort in Weston Mare, UK. The […]

News 1 week ago Yasmine Mubarak

Did you miss to get an invitation to our two Peroni events we had in Gothenburg and Malmö? That’s to bad, but we have a few pictures from the weekend event to share with all of you from our Italian evening at Rosen Bar in Malmö. We and our guests eate lovely aperitivo, drank ice cold […]

Fashion 1 week ago Johanna Ekström

Floaty, bohemian, Parisian, Phoebe Philo. We talk to Marlene Abraham, designer at Mayla, about upcoming collection, Stockholm Fashion Week and dream partner to collaborate with. How will this collection reflect how Mayla will develop? Each season I try to take the collection one step further, developing more fashion pieces as well as exploring new materials. […]

Fashion 1 week ago Johanna Ekström

Treasure hunts, beer companys and old patterns. We talk to artist Cornelia Blom and stylist Nicole Walker, creators of the experimental fashion arena AMAZE about designers, concept and fashion weeks. AMAZE will be held August 22 on Brunnsgatan 13 in Stockholm.   Tell us about the AMAZE concept. AMAZE is an experimental arena for Swedish […]

Fashion 1 week ago Johanna Ekström

The American edition might get superstar Beyoncé but Vogue UK also delivers a star name for the September issue. Emma Watson, actress/model/it-girl/human rights activist, is for the second time on Vogue’s cover, last time in December 2010 shot by Mario Testino. Now the photographer is Josh Olins, that immortalize Emma in a Stella McCartney gold jaquard dress. She is called “The Voice of a Generation” and […]

Fresh and instant
From us and our friends
Nathalie Willebrand  •  21 hours ago
Hello from Stockholm! I’m back in my lovely city for few last summer days and couldn’t be happier. Yesterday it was time for the year’s Fashion Gala Guldknappen at Grand Hôtel to celebrate Swedish fashion and designers. This is what…
Sandra Ekenstam  •  2 days ago
Alexandra Aronsson  •  2 days ago
             Jag är tillbaks i Frankrike men inte på semester denna gång. Vi plåtar Peak Performance ss16. Långa dagar, både sol uppgång och solnedgång ska va med, det är då ljuset är som bäst. Svettigt o härligt med…
emmamattson  •  2 days ago
I’m so excited about my dress for tonights Guldknappen Gala. My childhood friend, Louise Körner, has made me a beautiful dress and I can’t wait to show it to you!! Here is just a sneak peek of her SS16 collection…
Isabella Lööf  •  2 days ago
Godmorgon lördag! I torsdags kväll efter skolan stack jag och Annie till öppningskvällen för Sonnys nya arbetsplats – Vallgatan 12. Det var drygt 600 personer som fyllde Vallgatan 12:s lokaler, och alla firade med bubbel, öl och aperol spritz medan Kleerup…
Hilda Sandström  •  2 days ago
I had to work a lot during fashion week here in Stockholm this time but I had the opportunity to see a few shows and catch up with my friends at events during the evenings anyway – which was great!…